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Paris Hilton Launches New Fragrance

‘Electrify’ is her 25th fragrance.

Paris Hilton and Parlux LTD. have launched Electrify, Hilton's 25th fragrance in the past 15 years. Since launching in 2004, her perfume collection has sold over $2 billion and remains one of the top celebrity brands in the market today.   Electrify was created to represent Hilton's true passion for music, dancing and living in the moment. The fragrance captures the euphoria you feel as you dance the night away and lose yourself in the neon lights. It is made for the woman who isn&#039...

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